Program
Building Sustainable Brands
Wednesday February 23rd 17.00-19.00 CEST
The Venue:
MAX Burgers event venue - Banérgatan 16, Stockholm.
We have 30 seats available! First come first serve.
You can also attend via Teams.
Are you ready for a CMO goes TECH night with interesting speakers and good conversations with your peers? – It’s time for our 16th CMO goes Tech event where we’ll talk about how to win new business by building a sustainable and purpose-driven brand.
A 2021 Deloitte study came to the conclusion that businesses need to plan for ways they can make their products more sustainable while building accountability into their value chain. Fast forward to 2022 and that sentiment has only grown as purpose-driven brands are winning the race. Consumers care about more than just what products or services —they care about what kind of impact brands are making in the world. Therefore, it might be a good idea to find a sense of purpose that your audience truly connects to. But is it really that easy? What does it really take for a brand to appeal to a growing, socially conscious audience? And what are the pitfalls to avoid? We’ve invited representatives from companies that know a great deal about this:
Doconomy provides leading impact data services for individuals and corporations to help educate, engage and reduce environmental impact.
In 2008, MAX Burgers became the world's first restaurant chain to climate label the menu and climate compensate all emissions to 100 percent – from the farmer's land to the guest's table. Fast-forward to 2018 and MAX is the first food company – in the world – to be climate positive. And they haven’t slowed down since.
We’ve also invited Maria Wetterstrand, CEO at Miltton Europe, part of the delegation "Restart Sweden" and the former party leader of the Swedish Green Party. Established in 2015, Miltton Europe is the European advisory arm of Miltton Group, one of the leading consultancies in the Nordic region. Their mission is to help companies, institutions, and organizations to understand and navigate the European policy environment while promoting their ideas and policy solutions across the continent.
17.00 Welcome to the 16th CMO goes Tech-meetup.
The Team behind CMO goes Tech; Gül Heper, Ulf Kruse, and Alexander Niléhn will kick off the event.
17.05 Doconomy - When “wrong” is the only right. Innovation, communication and things that went south.
Mathias Wikström, CEO Doconomy
17:25 MAX Burgers - Tackling climate change - bite by bite.
Kaj Török, CSO, MAX Burgers
17:45 Panel discussion
Mathias Wikström, CEO Doconomy
Kaj Török, CSO, MAX Burgers
Maria Wetterstrand, CEO Miltton Europe
Discussion on the topic Building sustainable brands. Please prepare questions for the panel during the presentations.
18:00-19:00 Mingle for those who meet at the event venue.
Looking forward to seeing you,
Gül, Ulf & Alexander
And a special thanks to Confetti for the great support so we can invite our members to our meet-ups, with your fantastic tool.
